During an interview at TD Cowen’s 52nd Annual Technology, Media, and Telecom Conference, Take-Two CEO Strauss Zelnick, head of Rockstar Games’ parent company, discussed the high expectations for Grand Theft Auto 6 (GTA 6). Zelnick emphasized the dramatic growth of the gaming industry since the release of GTA 5, which sold over 200 million units and became the top entertainment property of all time.
Zelnick highlighted that the series’ potential success is bolstered by the evolving industry landscape, which can now support a game as large as GTA 6. He noted that successful titles continue to grow while mediocre ones fade away, and believes that if Rockstar delivers an exceptional game, GTA 6 could be “unmatched in the industry.”
Zelnick also mentioned that Rockstar is aiming to create an unprecedented gaming experience and provide more value than the cost. While the game’s release on PC isn’t confirmed, the strategy is to align with consumer demand.
These comments follow last week’s statement from Zelnick that Rockstar aims to deliver an experience no one has seen before with GTA 6.
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