After a wave of online backlash sparked by a comment from Gearbox’s Randy Pitchford, publisher 2K Games has officially confirmed that Borderlands 4 will launch with a $69.99 price tag for its Standard Edition.
The pricing became a hot topic when Pitchford responded to a fan’s concern about potential costs, tweeting: “If you’re a real fan, you’ll find a way to make it happen.” The tweet quickly stirred up criticism across the community, with many fans calling the comment tone-deaf. Pitchford later followed up to clarify his remarks, but the conversation had already gone viral.
Now, with preorders officially live, players can see the full breakdown of what’s being offered across the game’s three editions — all set to launch globally on September 12, 2025.
Borderlands 4 Editions and What You Get
Standard Edition – $69.99
- Includes the full game.
- Available on PlayStation 5, Xbox Series X|S, and PC via Steam and the Epic Games Store.
Deluxe Edition – $89.99
Includes everything in the Standard Edition plus:
- The Bounty Pack Bundle (4 post-launch DLC packs with new areas, bosses, and missions)
- 4 Vault Cards with exclusive rewards
- Additional weapons, gear, and vehicles
- Firehawk’s Fury Weapon Skin
- Bonus Vault Hunter cosmetics
Super Deluxe Edition – $119.99
Everything in the Deluxe Edition plus:
- The Vault Hunter Pack, featuring:
- 2 new Vault Hunters with their own stories and side missions
- 2 additional map regions
- More gear, weapons, and cosmetics
- New ECHO-4 drone skins
- The Ornate Order Pack, which adds:
- 4 Vault Hunter Skins
- 4 unique Heads and Bodies
Preorder Bonus
All three editions include the Gilded Glory Pack as a preorder bonus:
- 1 Vault Hunter Skin
- 1 Weapon Skin
- 1 ECHO-4 Drone Skin
While the $70 price tag might still rub some fans the wrong way — especially after the social media drama — the game looks set to offer a ton of content out the gate, with even more planned post-launch. The bigger question now is whether Borderlands 4 will deliver an experience worthy of its price tag when it drops this September.
