Sony’s head of PlayStation productions and product, Asad Qizilbash, asserts that younger generations crave more meaningful and personalized gaming experiences, suggesting AI as the solution. In an interview on Sony’s website, Qizilbash emphasized the role of AI in enhancing emotional depth and personalizing narratives in games.
He envisions a future where technological advancements allow characters to be more expressive and responsive, fostering immersive stories that resonate with players. Qizilbash believes this approach is crucial for engaging Gen Z and Gen Alpha, who seek personalized experiences and deeper meanings in their digital interactions.
This perspective comes amid broader discussions on the role of AI in game development, with industry voices debating its impact on storytelling and player engagement.
