Take-Two CEO Strauss Zelnick Weighs In on Artificial Intelligence’s Role in Video Game Development: A Powerful Tool for Efficiency, But Human Creativity Still Holds the Key to ‘Creating Hits’
Here’s what Zelnick had to say about AI in game development:
“As you know I’m usually a skeptic when others engage in hyperbole, [but] in the case of AI I’m pretty enthusiastic. First of all, despite the fact artificial intelligence is an oxymoron, as is machine learning, this company’s been involved in those activities, no matter what words you use to describe them, for its entire history and we’re a leader in that space.
While the most recent developments in AI are surprising and exciting to many, they’re exciting to us but not at all surprising. Our view is that AI will allow us to do a better job and to do a more efficient job, you’re talking about tools, and they are simply better and more effective tools.
I wish I could say that the advances in AI will make it easier to create hits, obviously it won’t. Hits are created by genius. And data sets plus compute plus large language models does not equal genius. Genius is the domain of human beings and I believe will stay that way.”
Zelnick’s View on AI Reflects the Concerns of Artists and Developers: AI as a Tool, Not a Fount of Ideas. Take-Two and Industry’s Balancing Act: Harnessing Technology Without Diluting Human Creativity.
